Now, imagine for a second you come to a fork in the road in this business venture-on one hand, brilliant success with just the right shades; on the other hand, shall we say, it’s like a very foggy day-zero visibility. We want to avoid the latter and steer our ship directly into the brightest possibilities.
Imagine walking into a candy store and finding out that all candies are vegetables. What a complete downer. The same is the case with the selection of a designer sunglasses wholesale distributors: find those whose portfolio opens up like a kaleidoscope-many shades of color, twisting and changing with the light to reveal a depth of creativity and craftsmanship. Make sure they have the actual thing and not smoke and mirrors.
Quality is a different monster altogether. Disasters, talk about those if you’ve ever seen any sunglasses just shatter with one look from a toddler or scratch like an old record-you get the idea. Check for solid materials, ask questions, hold them up to light, and let those lenses speak. A flimsy pair is like a house of cards; what it takes is but a little push or a gust of wind, and down it comes.
Price is a web one weaves. You must be like a detective-price that one can rely on stays back behind the curtain of sweet claims, and the one which sounds too good a deal may well taste bitter. Mind-bending, high-wire act with no safety net, wherein lies the balance-well worth the thrill it’ll pay. But it’s also about relationships: more care and attention to contacts means there is going to be an increasing amount of partnerships in blossom. Some supportive distributors may give a chance for early insider access, timely delivery, or even better bargains-friends with benefits, the business variety. Sometimes in business, it gets personal.
Last but not least, put yourself in your customer’s sandals. Or rather, shades. Each one speaks to different personalities and tastes; appeal to those tastes with confidence. Somebody gets his inner rockstar with those aviators, unleashes a soul from yesteryears with some in-style retro frames. It is giving them that confidence at every glance in the mirror. On this journey, you are merely a purveyor of vision and style. The selection of distributors isn’t one step; it is a leap. Slip on your sunglasses, ’cause the future is bright!
